Why Organic Nutrition Matters
Discover why certified organic ingredients set a higher bar for pet nutrition, how they differ from “natural” labels, and what that means for your companion’s long-term health and the planet.
Whole-Food Ingredients — Violet Glass Protection — Small-Batch Preservation
Nutrition feels different when it’s preserved with intention.
Crafted to support their wellness and help you feel confident in every bowl you share.
Loved by companions. Chosen with care.
The Natty Nootz Difference
Violet Glass & Protection
Violet-filtering glass and oxygen absorbers limit light and air exposure, keeping each jar protected from the moment it’s sealed to the moment you open it.
Thoughtfully Sourced Nutrition
Chosen with care for purity and integrity — organic when appropriate, wild-sourced when possible, and without unnecessary additions.
Preserved Whole-Food Integrity
Low-interference preservation protects the natural structure of whole ingredients — retaining what matters and keeping each bite closer to its original integrity.
The Natty Nootz Collection
Whole-food ingredients, thoughtfully preserved in protective violet glass to protect what nature provides.
Featured Jar
Vital Boost | Organic Grass-Fed Beef Liver Dog & Cat Treats
Single-ingredient, made with certified organic, grass-fed, pasture-raised beef liver — freeze-dried in small batches and packed at peak freshness to preserve nutrient integrity and natural aroma dogs and cats instinctively respond to.
$25.00
Joint Guard — Organic Pasture-Raised Eggshell + Raw Membrane Powder for Dogs & Cats
$34.00
View Product
Shine Source — All-Natural Organic Pasture-Raised Whole Egg Powder, Freeze-Dried Raw Topper for Dogs & Cats
$34.00
View ProductWhole-Food Nutrition Starts Here
How We Protect Nutrient Integrity
Learn how violet glass and oxygen control help shield freeze-dried treats from light and air—so more of what whole foods naturally hold is still there when you finally open the jar.
Functional Whole Foods
See how thoughtfully chosen whole foods—like liver, egg, eggshell, and seafood—can act as natural, functional support for dogs and cats, without leaning on heavy, synthetic supplement stacks.